Buying shares means owning part of a company, granting you shareholder rights, often including voting on key issues. Shares can be purchased directly via the stock market or as part of pooled investments (this is the most common as part of a pension or investment portfolio). They may be new shares from an Initial Public Offering (IPO) or existing ones traded publicly. Investments can range from small (Private Equity) to large (FTSE-listed) companies, with the AIM market somewhere in the middle.
The goal is for the share value to grow with the company’s profitability. Dividends may be paid, typically higher from larger companies, while smaller companies may offer more potential for capital growth. However, company performance isn't guaranteed, and some may reinvest profits without growing.
In simple terms, shares are an investment in companies that produce real goods and services. The prices of these goods and services will increase with inflation, as will the profits (hopefully), providing investors with a return over inflation.
Share prices are influenced by investor sentiment and economic forecasts. Shares tend to be riskier than other asset classes, fluctuating more but offering the potential for higher long-term returns. However, this is not guaranteed, and investors should be prepared for volatility and potential losses. It is also important to note that should investment be made in a company that becomes insolvent, then it is likely that most, if not all of that investment will be lost, as shareholders are the last in line to be re-paid.
To reduce risk, it is common practice to diversify across companies and asset classes. A crude example of this would be investing in a company that manufactures ice cream and also investing in a company that makes umbrellas. In the summer you would expect the ice cream company to be doing very well, not so much in the winter, but that’s where the umbrella company would take over!
Investing in larger companies is another way to reduce risk within the equity market as they tend to have longer trading experience than smaller start-up companies and therefore by their nature are lower risk.
Long-term investments (5–10+ years) help smooth out short-term fluctuations, with equities historically outperforming bonds and cash. This makes shares a good option for long-term investing.
Sources: CII R01 Study Text 2024/2025 - Chapter 2 Serving the retail consumer
https://nextgenplanners.mn.co/posts/investments-r02-j10-day-3-learning-outcome-1-part-3
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